Innovation Development
Innovation hubs, incubators, accelerators, startup ecosystems, funding programs, commercialization, and strategic events.
Maksim Godovykh, PhD
Selected Education
MS in Economics
MS in Strategic Management
Master of Business Administration (AB)
MS in Cognitive Neuroscience
Behavioral Neuroeconomics
PhD in Hospitality Management
Selected Roles
- Business Development Administration, Director
- JCI, National President
- MPI, Chair of the Research Advisory Board
- Innovation Hub, President
- Zamania Group, Partner
- Kid-Friendly World, Founder & CEO
Selected Expertise
Children & Family Entertainment
Family activity parks, children’s development, research, educational experiences, technology, events, and community programs.
Regions, Cities & Communities
Government and stakeholder partnerships, regional development, innovation infrastructure, community initiatives, and family-friendly environments.
Tourism & Destination Development
Tourism impacts, destination research, residents’ well-being, sustainable development, and stakeholder collaboration.
Research & Analytics
Research design, experimental studies, visitor experience, AI and data analytics, statistical modeling, visualization, and decision support.
Events
Organized over 300 forums, trade shows, conventions, conferences, investment events, boat shows, career days, workshops, and community events.
Strategies and Tools for Fostering Research Impact.
A Guide to Innovation Initiatives, Activities, and Events.
How to Make Communities, Destinations, Hotels, Events, and Experiences More Welcoming for Children and Their Families.
A Complete Guide for Owners, Operators, Investors, and Franchisees.
26Parks
20+Years’ Experience
300+Events
100+Publications
Leo & Loona
Premium toddler and preschool entertainment.
- Size
- 10,000–20,000 SF
- Ages
- 1–8 years
Zamania
Sportainment, active play and interactive entertainment.
- Size
- 20,000–50,000 SF
- Ages
- 7–14 years
Hello Park
Physical play combined with interactive digital projections.
- Size
- 25,000–30,000 SF
- Ages
- 3–10 years
Future Experience Park
A new generation of family entertainment.
- Size
- 5,000–50,000 SFdepending on format
- Ages
- 4–99 years
STUDY 01 · ATTRIBUTE PRIORITIES
What Matters Most to Families?
Share what matters in your own words, then rank ten family entertainment attributes from highest to lowest priority.
Research design: Open-ended discovery followed by compact priority ranking.
Data analysis: Average rank, top-three share, open-text themes and family-segment comparisons.
Estimated time: 8–10 minutes.
STUDY 02 · PARK DESIGN
Design the Best Family Park.
Describe your ideal park, build a preferred configuration and make several distinct trade-off decisions without repetitive A/B tasks.
Research design: Open-ended vision, structured park configurator and focused trade-offs.
Data analysis: Preferred feature levels, trade-off patterns and family-segment comparisons.
Estimated time: 10–12 minutes.
STUDY 03 · EXPERIMENT
Which Park Creates Greater Demand?
Evaluate one randomly assigned family entertainment concept. Responses will compare the optimized Future Experience Park with traditional alternatives.
Research design: Randomized monadic concept experiment.
Data analysis: Group comparisons of visit intention, repeat demand, parent value and membership interest.
Estimated time: 7–9 minutes.
Current studies · Future Experience ResearchResearch program ↗
01
Future Experience Park
20,000–50,000 SFLarge comprehensive flagship combining physical attractions, exploration, creation, skills, collaboration, parties, food, retail and recurring programming.
02
Future Experience Center
5,000–12,000 SFScalable active + digital family experience combining selected physical attractions with exploration, creation, skills and recurring programming.
03
Future Experience Studio
2,000–6,000 SFCompact creator format focused on exploration, creation, future skills, collaboration, workshops, memberships and local programming.
04
Future Experience Club
800–3,000 SFIntegrated family amenity for hotels, resorts, multifamily communities and other properties with recurring activities, workshops and guest or resident programming.
05
Future Experience Pop-Up
500–2,000 SFTemporary activation for market testing, launches, events, lead generation, community engagement and short-term programming.
06
Future Experience Expo
LARGE OR SMALLFlexible public event platform for showcases, partnerships, community engagement, research, testing and customer acquisition.
Curved Rope BridgesZip Rail